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CLIENT:
E.L. Haynes
Public Charter School
PROJECT:
Identity System
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E.L. Haynes’ motto, Be Kind | Work Hard | Get Smart, is clear and direct. Its new logo had to have the same impact, so we fashioned a trio of triangles representing peaks of achievement, echoing each motto element. Where most schools use complimentary colors, we chose instead three colors all from the same quadrant of a color wheel, creating a harmonious visual chord.
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