The Washington Business Journal noted C+C’s response to the financial crisis, highlighting President Lucinda Crabtree’s efforts to educate and reassure her staff. C+C’s approach: (1) make sure everyone understands what’s happening in the economy, (2) give an honest account of C+C’s financial health, and (3) provide personal, professional financial counseling to employees. “It’s common sense,” said Crabtree, “if you're not worried about the Fed, the company, or your finances, you can devote all your energies to your clients.”