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C+C was prominently featured in a recent webcast by the journal Virginia Business, explaining how the company had been able to go carbon free in just six months. In achieving this goal, no single activity by Crabtree was overly expensive or demanding of staff time. What too many companies — especially small companies — fail to realize is that going carbon free is not particularly difficult, contributes to the bottom line, and builds a solidarity and focus among the entire staff. “What companies need to ask themselves,” says C+C President Lucinda Crabtree, “is how can they afford not to go carbon free?”