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C+C Art Director Rod Vera joined President Lucinda Crabtree today at nearby Northern Virginia Community College to conduct a workshop on branding. Titled “You, Incorporated,” the session aimed to distinguish between the many corporate brands to which students are exposed and the personal brand each student creates as a result of the decisions they make and the actions they take each day. The students, aged 15–18 from local high schools, were participating in a “Youth Entrepreneurship Summit” conducted by the Network for Teaching Entrepreneurship (NFTE). “It was definitely an eye-opener,” said Vera, “but as soon as we introduced the concept of ‘reputation’ they understood immediately.”