“You’re witnessing the birth of a third major
computer platform: Windows, Mac OS X, iPhone.”
– David Pogue, New York Times, March 2008
There is a huge and growing platform market
Over 42 million iPhones have been sold worldwide, and millions
more BlackBerries and other smartphones now ring the globe.
Apps offload work and put users in control
When users can quickly and directly check a balance, make a reservation,
or perform similar acts, it saves you money and makes customers happier.
Apps are real-time
Everyone carries their phone with them (not so their computers), so If
your app gathers information (photos of migrating birds, accident reports,
service calls) you’ll get it faster than before.
Branded apps build customer loyalty
The more people use your branded app, the more interaction they have with your organization, the more loyal they will be and the more open to additional services.
Apps can be updated
New features, purchase options, and additional information can be pushed out to
users to keep them engaged with your app over longer periods of time.
Apps close the feedback loop
Apps reside on a communications device, enabling users to send comments,
reviews, ratings, praise, and complaints with just a few key-taps.
Think of apps as highly-focused, one-on-one conversations with
a self-selected audience. Are you ready to send your message?
Are you ready to learn from the feedback?