North American Ornithological Conference 2016
Here’s a challenge: the client, comprised of eight professional societies, was planning an international educational conference and wanted to – insisted on – hitting every superlative imaginable.
The North American Ornithological Conference occurs once every four years, and it needed to be attended by the greatest number of people from the most countries, and with more abstract submissions, tracks, and educational sessions than ever before. And not just people, but students especially, because they were paramount to the clients’ definition of success and the vitality of the future of the field. So record-setting participation from professionals and students alike was a necessity.
And did we mention, we had to build a website, a mobile app, an online registration and abstract submission system, solicit sponsors and exhibitors, and attend to a thousand other meeting management details? All with the end goal of delivering an unforgettable onsite attendee experience, and generating unprecedented social media buzz.
The result: in every aspect and by every measure, the conference exceeded all previous conferences, and most importantly, the attendees and organizers’ highest goals. The conference is now officially recognized as the largest ornithological conference of all time.