The Cohen Group
The Cohen Group (TCG), headed by former Senator and Secretary of Defense William Cohen, is a multifaceted, international consulting firm, with offices in DC, India, and China. They knew from experience that every prospect approached the firm from a different perspective. Some were drawn by one of TCG's 13 practice sectors or one of their 11 geographic areas of expertise, – or even by the specific experience of one of TCG's 60+ team members.
How do you present all of that information, and case studies, in an accessible manner, on a 300+ page website and not have it be overwhelmingly complex?
Answer: You bring large binders of company information to Crabtree + Company and we then apply our analytical skills as well as our web design expertise to organize and streamline all of the data. We spread it all out on some long tables – and spent some time organizing it – and came up with an elegant and accessible website.
A new visitor can quickly find the information they need and drill down as deeply as they want. Rather than guessing how someone would look through the site, we provided multiple options for visitors to look in whatever manner they preferred.
Oh, and we also put our own spin on TCG's globe logo, giving it a more modern look and feel.