• Let us take your company to the next level.

    We are the first choice of the most choosey, the go-to choice for the go-getters, the only choice for the outstanding. They all agree that when their work is important and want the world to know it, they call us.


  • Let us take your company to the next level.

    We are everyone's first choice. Our creativity and responsiveness are second to none.


  • Crabtree + Company is a firm that specializes in Marketing, Strategy, Public Relations and Branding

Crabtree + Company's Online Reputation Management (ORM) Series (Issue 2 of 5)

Today we'll focus on social media effectiveness and public relations (PR). The numbers speak for themselves, and there's no denying that social media is a powerful tool which affects anyone with an email address, website address, or an account on any social media platform. So here's what you need to know:

1. Your company’s social media account is NOT your employees’ personal account.
Some companies allow their employees to associate themselves with the company when posting to their personal accounts but require them to clearly brand their posts as 100% their own. Sensitive company information should never be shared via employees’ personal accounts.

2. LinkedIn publishing tools are only available to individuals — not companies.
Companies who wish to publish content via LinkedIn have to rely on trusted employees to disseminate the appropriate information and keep their reputation intact.

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Walter's Word: Assume

Walter's Word: Assume

Communicating in an increasingly global community, we always have to be careful not to assume that what we know or do is universal. Take a subject dear to my heart; dog talk. Here in American it's bark-bark or woof-woof or even bow-wow. But in Russia it's hav-hav, Japan wan-wan, Belgium wooah-wooah (remember Tintin's Snowy?), Chinese Mandarin wang-wang but Chinese Cantonese wong-wong, and the Netherlands blaf-blaf. Read more
What's your story?

What's your story?

Click here to see the answers for the March e-Blast.

If you want to learn more about the power of sharing your company’s origin story, give us a call at 703.241.9001.

If you missed the March e-Blast and want to sign up for future insights, drop us a note at This email address is being protected from spambots. You need JavaScript enabled to view it..

The current temperature is HOT!

The current temperature is HOT!

Right now the hottest thing in design is contrast. Maybe it reflects a divided country or a reaction to a previously gentler era, but visual contrast dominates every aspect of design these days, from high fashion to magazine layouts to new logos. The question is should you follow or flee it? Read more

"I LOVED working on this Project!"

Susan Mathews
Creative Director

I love it when a client asks, "What do you think?". It doesn't happen often but when it does, I get to give this person the benefit of every job I've worked on for the past 20 years. Read more



A collection of some of the icon work we've done for clients.
The Year was 2009

The Year was 2009

... and our clients that year included:
  • Coca-Cola
  • Conservation International
  • Fannie Mae
  • Kraft Foods
  • YMCA
  • NIH
  • NASA
  • National Conference of Democratic Mayors
  • FIRST Robotics Competition
  • Shen Wei Dancers
  • Wildscreen ARKive
  • Office of Naval Research