IN THIS MONTH'S EBLAST
Crabtree + Company's Online Reputation Management (ORM) Series (Issue 2 of 5)
Today we'll focus on social media effectiveness and public relations (PR). The numbers speak for themselves, and there's no denying that social media is a powerful tool which affects anyone with an email address, website address, or an account on any social media platform. So here's what you need to know:
1. Your company’s social media account is NOT your employees’ personal account.
Some companies allow their employees to associate themselves with the company when posting to their personal accounts but require them to clearly brand their posts as 100% their own. Sensitive company information should never be shared via employees’ personal accounts.
2. LinkedIn publishing tools are only available to individuals — not companies.
Companies who wish to publish content via LinkedIn have to rely on trusted employees to disseminate the appropriate information and keep their reputation intact.
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