• Let us take your company to the next level.

    We are the first choice of the most choosey, the go-to choice for the go-getters, the only choice for the outstanding. They all agree that when their work is important and want the world to know it, they call us.

    MARKETING  STRATEGY  PR  BRANDING

  • Let us take your company to the next level.

    We are everyone's first choice. Our creativity and responsiveness are second to none.

    MARKETING  STRATEGY
    PR  BRANDING

  • Crabtree + Company is a firm that specializes in Marketing, Strategy, Public Relations and Branding
IN THIS MONTH'S EBLAST

Crabtree + Company's Online Reputation Management (ORM) Series (Issue 2 of 5)

Today we'll focus on social media effectiveness and public relations (PR). The numbers speak for themselves, and there's no denying that social media is a powerful tool which affects anyone with an email address, website address, or an account on any social media platform. So here's what you need to know:

1. Your company’s social media account is NOT your employees’ personal account.
Some companies allow their employees to associate themselves with the company when posting to their personal accounts but require them to clearly brand their posts as 100% their own. Sensitive company information should never be shared via employees’ personal accounts.

2. LinkedIn publishing tools are only available to individuals — not companies.
Companies who wish to publish content via LinkedIn have to rely on trusted employees to disseminate the appropriate information and keep their reputation intact.
Continue

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What's your story?

What's your story?

Click here to see the answers for the March e-Blast.

If you want to learn more about the power of sharing your company’s origin story, give us a call at 703.241.9001.

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The current temperature is HOT!

The current temperature is HOT!

Right now the hottest thing in design is contrast. Maybe it reflects a divided country or a reaction to a previously gentler era, but visual contrast dominates every aspect of design these days, from high fashion to magazine layouts to new logos. The question is should you follow or flee it? Read more

"I LOVED working on this Project!"

Susan Mathews
Creative Director

I love it when a client asks, "What do you think?". It doesn't happen often but when it does, I get to give this person the benefit of every job I've worked on for the past 20 years. Read more

Walter's Word of the Week: Transactional

Walter's Word of the Week: Transactional

Too much communication is one-sided, people just speaking at (or past) one another without inviting a reply or engaging in an exchange. Your organization shouldn't just be Tweeting or posting or podcasting; it should be starting conversations. So every time you communicate with the world, make it transactional and invite your audience, clients, prospects to reply. Read more
ICONIC

ICONIC

A collection of some of the icon work we've done for clients.
The Year was 2009

The Year was 2009

... and our clients that year included:
  • Coca-Cola
  • Conservation International
  • Fannie Mae
  • Kraft Foods
  • YMCA
  • NIH
  • NASA
  • National Conference of Democratic Mayors
  • FIRST Robotics Competition
  • Shen Wei Dancers
  • Wildscreen ARKive
  • Office of Naval Research