IN THIS MONTH'S EBLAST
Crabtree + Company's Online Reputation Management (ORM) Series (Issue 3 of 5)
Welcome to the third edition of our ORM series. The focus of today’s post — eblasts. There’s never a bad time to launch an email marketing campaign, but with the holidays and end-of-year-appeals season upon us, it's the perfect time to review this list of best practices and friendly reminders.
1. Subject lines matter.
They’re the first thing your audience sees — and they often determine if your eblast gets read or trashed. Winning subject lines are brief, because on many devices longer ones get cut off. Craft a subject line that pulls your readers in: pique their curiosity, initiate a story, or create a sense of urgency that drives them to read on and take action.
2. Maintain a good marketing list.
Make it easy for new people to subscribe from your website or on social media... Continue
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